Interesting concept : Creating Humour
Philip Browne, a retailer in Britian, came up with
this concept of a drunken man urinating
on the wall to highlight the arrival of the sales.
In a campaign like sale where every retailer wants to
grab the attention of the crowd and look different. The drunken mannequin
urinating on the wall got the crowd attention and it became the talking point
of the city.
The concept got immediate reactions from the crowd which
were not quite what was expected.
The idea was to get noticed through creating humor in
the window. Unfortunately, some people got offended with the concept and a
complaint was filed against the retailer.
The showstopper window later on was changed after police
asked the retailer to remove the mannequin.
The new window was showcasing the same drunken man who
was clearing his own mess.
Overall, the window and the retailer got good publicity
and it was one of the laughing topic of the city.
Interestingly, it is hard to find retailers who are
ready to experiment with the concepts with out having the fear of failure. So,
full marks to Philip Browne.
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