With the tag line "Made far better than necessary" Levis highlight the denims specifications in a very creative manner. It created interest in me to read out those detailing and made me touch and feel the product.
This window completed all three aspects of a desirable window i;e it made me stop, feel and touch the product and created a will to buy a strong pair of denim.
Every window has three seconds to make an impact. Consumer always get attracted to a display which is unique, so the inside out denim display create that stop which was required to stop me and the tags with the details made me educate.
The story : The first thing that i look for in the window is the story and the idea behind that presentation. It was very clear, the story was about the product exclusivity, which was supported by the tag line "Far better than necessary". The graphic with denims and scissor made the visual communication for the tag line.
The weakness : Window depth was little too much. The presentation seems to be at a distance and made room for less visibility for the passing by consumers. The tag line could have been in a brighter color (it may have been deliberately light color to have more focus on window graphic).
The below window is shot from South Africa Levis where the traditional mannequin dressing was done with merchandise inside out which proved to be a very good tool in catching the customers attention.
This window completed all three aspects of a desirable window i;e it made me stop, feel and touch the product and created a will to buy a strong pair of denim.Every window has three seconds to make an impact. Consumer always get attracted to a display which is unique, so the inside out denim display create that stop which was required to stop me and the tags with the details made me educate.
The story : The first thing that i look for in the window is the story and the idea behind that presentation. It was very clear, the story was about the product exclusivity, which was supported by the tag line "Far better than necessary". The graphic with denims and scissor made the visual communication for the tag line.
The weakness : Window depth was little too much. The presentation seems to be at a distance and made room for less visibility for the passing by consumers. The tag line could have been in a brighter color (it may have been deliberately light color to have more focus on window graphic).
The below window is shot from South Africa Levis where the traditional mannequin dressing was done with merchandise inside out which proved to be a very good tool in catching the customers attention.
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