Van
Heusen came up with a very clear concept for promoting there new range in
Men’s chino’s.
A large vinyl cutout till waist of a man wearing the chino rest assured
that communication is visible from quite a far location.
The story : The window speaks an interesting story of chino cousins with the three color variants being displayed
together.
The concept is superb to present and highlight the category. Vinyl cutout is looking attractive and catching the eyes because of the large customized size.
There were few backdrops as i felt that window could have done better with the shoe display. The concept and the tagline of chino cousins was great but less drama in the window.
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| This was the shot taken from other side of the mall, the vinyl cutout showed good visibilty |
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